Art and Social Media are today’s powerful instruments to express one’s perspective and experience; to raise questions on certain issues that surround a specific area or areas that constitute as a whole; and to scrutinize these areas to determine the roots and delineate its nature. Furthermore, the synergy of Art and Social Media will provide the answers – Social Media will touch the aspects of the digital world sending the message across the globe while Art will give shape to its physical, mental and sensual aspects that will recreate the experience. But to see clearly frame by frame why these two became powerful instruments of change, we dissect how really media and art shape the society and its culture.
Media is the collective communication outlets or tools that are used to store and channel through news, entertainment, education, data, or promotional messages disseminated to a large number of people. We largely benefited from this information sharing process, learning new things around and outside the country. Over the years, this has become so massive after the birth of internet and become so
unstoppable now. In the olden days in the Philippines, we exchanged information within the community through oral tradition and it takes a long journey before it spreads out to another community. Presently we still practice this kind of tradition famously now called “Huring-huring”, but if it is good news it is called “maayo nga balita”; “tsismis” if not. In a small scale level, this happens in every Baranggay or in the corners of the city and also in rural towns. But never underestimate how fast this reverberation multiplies among people. The question is always how accurate are these information we are taking in, when it transferred from one person to another, then another, then another so and so. This transference of information is beautiful by nature however the effect is questionable; it can either be constructive or destructive. And then here comes social media where you can create your digital profile, digital stories, and digital life, even faster than we could ever imagine.
Official Video by Ramjun Valasote
Social media and the culture of “going viral” have so much impact in our local and global communities - our culture, and way of life and behavior collectively. People have found platforms to express themselves, and through these, there is a huge amount of information clutter in our daily lives: with so many voices, stories, sensationalized news, even fake news, and click-bait headlines, people are now facing the difficulty of really reflecting on their personal stand and insight on issues. It is as if, it has become all consumption.
We started off by identifying Ilonggo
artists from diverse disciplines and let them know of our intention. We held meetings and intimate brainstorming sessions to come up with a solid community-centered design aligned with the theme. We have also reached out to sponsors and local brands to collaborate with us in making Artivism 1.0 happen.
During the 2-day event, walls were
painted, artists performed, and thousands of audience took part.
Melvin and Edmar's sketch
Jun Ray's sketch
Marge and Noel's sketch
Cycy and Nollzz' sketch
Cycy Berlin, Nollzz, Pg Zoluaga, Daryl Dalipe, Jeffrey Guanlao, Stephen Villarante, Christian Lozanes, Jun Ray Canonicato,
Ron Espinosa, Ronnie Granja, Hiero Granja, Alex Ordoyo, Ron Tenala, Mila Tutanes, Joshua Gabayeran,Kyle Sarte,
Adhara Sebuado, Mia Reyes, Marge Chavez, Noel Epalan, Melvin Guirhem, Edmar Colmo, Kristoffer Brasileno, Larry Vido,
Emman Belga, Smrf, Gil Montinola, Adelle Pacificar, Maya Conserva, Arjun Marapon, Schuntlester Sotero,
Em-em Sardoma, Jen jen Sargento, Marvin Monfort, Otep Sabido, Sid Tendencia,
Chaya Lavilla, and Ma. Lilibeth Hualde
Art on another hand it explores transforms, and transcends feelings, experiences, and information into something tangible (sometimes not) to let viewers think, feel and react. Art always sees the unusual and it questions the issues relating to the community or between communities, with a purpose to bridge actions and solutions. Artists really struggled to find answers to benefit their community, taking deviant actions to heal the wounds of the world. Accordingly, art is a healing process that aims for the positive evolution of humans and nature. In the wide array of ways on how to express art - Street Art is the most direct when it comes to connecting to the masses, it involves artists and viewers to have a dialogue and learn together. Here in Iloilo alone, artists have bravely taken their art in the streets to convey sociopolitical and personal messages and the public has positively reacted and welcomed the street art pieces with curiosity, fondness, and perceptivity.
Through social media, Ilonggos have posted and shared about the street art slowly filling up the city and something is obviously stirred, touched, and evoked. Indeed, street art shows how art can take the conversation outside conventional avenues like galleries and studios, and invite people to come closer, have a look, think, feel, and possibly, change. With street art being boldly represented by large scale pieces, the public can have exceptionally good access to awareness, discussions, and consciousness.
In this view, we explore “Huring-huring” in the context of Ilonggo culture through street art while utilizing social media to reverberate the message across the globe. Significantly, exhibiting the impact of media in society today and how we can help shield our minds from its ill-effects.
As we reflect,, we will see and envision beyond the noise and sensationalism that we also find out solidarity in our silence. Moreover, as we open more avenues for conversations about the effects of fake news, irresponsible use of social media, and the lack of critical thinking and reflection, we may be able to learn from each other and really see through each other and perhaps come up with pro-active ways to build better living cities and communities through real collaboration, cooperation, and co-creation.
Artwork by Jecko Magallon
Ryan and Taw
Miguel Antonio Davao
Salvador Jumayao Jr.
Noel de Leon
Jay An Jordan
Aira Jill Padernilla
Kenth Daniel Tacuel
John Randie Orbe
Euciamei Jean Balista
Charles Darwin Dela Cruz
Jeazle Lee Marcellana